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Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others Marketing requires co-ordination, planning, implementation of campaigns and employees with the appropriate skills to ensure marketing success. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded. Through effective use of market and marketing research an organisation should be able to identify the needs and wants of the customer and try to deliver benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for the organisation. Typical Marketing Job Titles Sales and marketing, distribution manager – sales, district manager, retail E-commerce manager, election campaign manager, field sales manager Information and communications manager, supervisor, wholesale establishment Market development manager, marketing coordinator, marketing director National sales manager, sales and promotions coordinator, sales planning manager

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